You have seen promotional products around. Get a sandwich from McDonald's or some coffee from Starbucks and you walk out with logo plastered stuff. It really does work for business. If you need some ideas look around for some creative ideas. There are a ton of ways to make these things work for you. And some unique methods of getting them to people.
If a patron brings someone new into your business they deserve recognition. You thank someone properly for that and it will likely happen again. Even for employees that bring new people in it is a good idea. With an employee it is even more important to be appreciative. They are what will bring people in or make them feel unwelcome during regular operation. If salespeople get rewards for getting to a certain sale amount, then the person that works your counter and has a smile on everyday should be rewarded.
If you go to an industry event and have a table to give items and info to people it should work out well for you. Trade shows and conferences are really good for making contacts because everyone attending is in a related business. This is one place where you want people to take something home that they will use and keep. There are decent bags that are made from canvas that you can have custom printed to give away. Everyone attending the event will want one because they can put their other goodies inside. Later they will use it when grocery shopping.
Pick up some magnetic business cards and go around talking to other small business owners in your community. Providing them with a business card that is also a refrigerator magnet means that it will get stuck up somewhere instead of accidentally tossed in the trash. This allows them to keep your business information handy while advertising for you at the same time.
If you get creative about it you will think of even better ideas. You can have just about any products customized for your business. The design is what could be the thing that makes it stand out from others. Sometimes it only takes a small push to get someone coming to you for services or products. These items could be that push.
