Promotional items are very effective marketing strategy. Research show that customers who are given promotional items has better recall of the organization who gave them items a few months ago as compared to the brand they read from a magazine last week. This would mean that promotional items have better impact on customers as compared to written advertisements.

The use of media for advertising your product has also been proven effective. But these ways of marketing is limited by time. It can only campaign for your product for an approximate period of time. After a while, viewers will forget about it. There are very few commercials that have left huge impact on consumers consciousness. Aside from that, these ads are very expensive and the reaction of consumers to it is subjective. It doesn't mean that if you like your commercial, your potential customers will do too.

The use of giveaways has a lot of advantages. The cost of producing these items is flexible. The items given away to different groups of consumers may vary. You can choose less expensive items for your young customers and more sophisticated products for the working group. The impact of promotional items to people is also longer. Consumers easily remember a company that has given them useful free gifts.

The item is a constant reminder of your organisation as well. Since most of the items to be given away are for the customers' daily use, they will be exposed to your organisation's name daily without additional effort. Customers also have better perception of organisations that give out promotional products. They are supposed as generous and kind which gives a wonderful image for the entire company.

An example of a good product for your potential customers is a USB drive. Almost all devices can go into a USB port right now. So it is better to take advantage of that trend. These items are also something that your potential clients can relate to. You will definitely find an item suited for a particular class of customers. Just put yourself in their shoes and ask yourself what you would want.

A specific USB device can answer to different classes of customers as well. For example, a flash drive is a good promotional item for executives, the seasoned employees, young professionals and students. Almost everyone is using them right now. You can pick a memory size suited for a particular class and you are good to go.